Over 190 countries connected from all continents for the marathon organized by AVPN. Italy tops the list of views, followed by Poland and Brazil. The two masterclasses from Naples are the most followed.
FOR THE VERA PIZZA DAY OVER 100 THOUSAND VIEWS.
THE SOCIAL PROMOTION CAMPAIGN WHICH SAW THE COLLABORATION BETWEEN AVPN AND REGIONE CAMPANIA REACHES 2 MILLION AND 367 THOUSAND USERS
Sant’Antuono Awards to Laura Mantovano (Gambero Rosso), Paolo Marchi (Identità Golose), Antonio Scuteri (la Repubblica), Barbara Guerra-Luciano Pignataro - Albert Sapere (50 Top Pizza) and Alessandro Schiatti (I Love Italian Food)
The 24-hour marathon with which AVPN paid tribute to Sant’Antuono, pizza-makers patron saint, was a real world event. The 17 live masterclasses from 13 countries and the various moments of this historic day totaled 101,267 views from over 190 countries. Impressive numbers that are added to the 2,367,000 users reached by the social campaign, wanted by AVPN and Regione Campania, which from 11 to 17 January advertised the initiative.
"A success that goes beyond our expectations - commented Antonio Pace, AVPN President - and which attests the impact that true Neapolitan pizza has on the whole world. A result that was unthinkable 37 years ago, when our association was founded, and which demonstrates how effective the divulgation work put in place has been and which has led to the creation of a network of affiliates who work with extreme passion ".
The exciting moments of the day were many, with masterclasses in 13 different languages, including that in sign language. The attention was high during the twenty-four hours, with peaks precisely for the two “lessons” from Naples, the first with Ciro Salvo and Massimo Di Porzio (AVPN Vice President) and the second with Salvatore Santucci and Enzo Esposito.
It was emotional the moment in which Maestro Lello Esposito presented a scale model of what will be the monument that Naples will dedicate to the art of pizzaiuolo, an intangible heritage of humanity for UNESCO since 2017.
During the marathon, space also for the Sant'Antuono Awards, the award that this year AVPN and the Univerde Foundation, chaired by Alfonso Pecoraro Scanio, wanted to deliver to those representatives of the media who have particularly distinguished themselves in the promotion and dissemination of the true Neapolitan pizza culture. Receiving it, during the live streaming, were Laura Mantovano (Gambero Rosso), Paolo Marchi (Identità Golose), Antonio Scuteri (la Repubblica), Barbara Guerra-Luciano Pignataro - Albert Sapere (50 Top Pizza) and Alessandro Schiatti (I Love Italian Food).
“We wanted to pay homage to the media - concluded Pace - who have had and continue to have a decisive role in what we could define as a true Renaissance of Neapolitan pizza. And it is our intention to make this award a fixture, as will our marathon. With the hope, for the next year, of being able to combine the remote contacts even to those up close with a big square party ".
The Vera Pizza Day initiative was created with the support of Regione Campania and the moral patronage of the Municipality of Naples and saw the participation of international partners such as Molino Dallagiovanna, Molino Denti, Molino Caputo, Latteria Sorrentina, Gi.Metal, Molino Bongiovanni and Manna Forni.
Vera Pizza Day was conveyed by the facebook pages of the partners, delegations, associates and communities of “I Love Italian Food” and “Ooni”.
The technical partners of the initiative were the two young Neapolitan realities Jungle Juice ADV and Sokan Communication.